Camille
Coming soon.
By way of blockchain, developer
platforms, gaming, B2B software
platforms, gaming, B2B software
I spend my days leading product marketing at Zora, defining GTM strategy for attention markets and building the systems that turn onchain curiosity into action.
I spend my evenings building with Claude and Cursor — shipping AI-augmented tools, exploring new interfaces, and designing what comes next.
Selected Work
Zora →
Head of Product Marketing
Attention Markets
Oct 2024–Present
GTM StrategyCategory narrative & launch operations
- Defined GTM strategy and owned category narrative, evolving launch operations from founder-led, single-channel releases to a structured multi-channel strategy spanning early access programs, press, and partner activations
- Led launch strategy through three major platform pivots — from NFT secondary markets to ERC-20 token markets to Attention Markets on Solana — translating each technical primitive into positioning that drove acquisition and engagement
PMM from ScratchBuilding the function in a crypto-native org
- Introduced product marketing to a crypto-native org from scratch — standing up App Store optimization, SEO, and activation campaigns
- Built Zora's first lifecycle marketing infrastructure in Customer.io
- Independently shipped production tools using Claude and Cursor, including a real-time market reporting bot and an educational modal deployed directly to the production website
Allstar →
Head of Product Marketing
Creator Platform for PC Gamers
Aug 2023–June 2024
Campaigns & LaunchesCS, LoL, DOTA2, Fortnite
- Designed and executed targeted campaigns across key segments, feature launches, and partnerships — resulting in a 28% lift in mobile engagement, up to 41% increase in paying users, and 15% increase in monetized users post-launch
Voice of the UserTurning research into product action
- Led "Voice of the User" program surfacing core motivations and barriers across gamer segments; translated findings into high-fidelity customer journeys that made activation gaps actionable for product and engineering
MonetizationRethinking incentive timing
- Redesigned monetization timing and incentive strategy, replacing high-frequency promo cycles with value-aligned conversion moments tied to new product releases. Reduced subscriber churn after sale periods and increased annual subscribers by 32%
Unity Technologies →
Sr. Product Marketing Manager
Developer Tools & Consumer Experimentation
May 2021–Jan 2023
Consumer ExperimentCompeting with Discord
- Led GTM positioning for a consumer product experiment targeting a 100M-user addressable market. Developed positioning, messaging, and go-to-market strategy that secured executive investment for continued development
Developer EnablementPlayer Engagement suite
- Repositioned "Player Engagement" as a unified suite of developer tools, translating SDK capabilities into clear value propositions delivered through developer boot camps, studio workshops, and sales kickoffs
- Increased developer engagement by 30% and drove 40% higher conversion from previous enablement programs
Enterprise PartnersVerified Solution Partners GTM
- Internal GTM partner for Enterprise Verified Solution Partners — built enablement content, case studies, and press announcements while coordinating across CMMs, PR, and DevRel
- Drove internal visibility, sales alignment, and incentive structures that resulted in increased partner renewals with additional six-figure annual investments
Yonomi →
Product Marketing Manager
Smart Home API Platform
April 2018–May 2021
Platform LaunchDeveloper & enterprise integrations
- Led multi-vertical GTM coordination for a new flagship API platform featuring five 3rd-party launch partners while managing legacy integrations, customer migration, and developer onboarding
Partner MarketingB2B co-marketing at scale
- Orchestrated B2B partner marketing and content production across 6 strategic partners, including events, co-marketing campaigns, and media distribution — increasing competitive share of voice by 50% QoQ
About
Reading →
Books on the nightstand
What I'm reading or recently finished
Drag book cover images here
CurrentlyOn the nightstand
- [Book title] — [Author]
- [Book title] — [Author]
Recently FinishedStill thinking about
- [Book title] — [Author]
- [Book title] — [Author]
Watching →
Film & television
Recent favorites and rewatches
Recent FavoritesWorth your time
- One Battle After Another — Paul Thomas Anderson
- Project Hail Mary — Andy Weir adaptation
- No Other Choice — Park Chan-wook
Research →
Intellectual rabbit holes
Cinema, Reproductive Health, AI
CinemaStyles, movements, directors
- [Film movement or director you're studying]
- [Book on film theory] — [Author]
- [Film that changed how you see the medium]
Reproductive HealthPapers & clinical reading
- [Paper or study title] — [Journal/source]
- [Topic you're tracking — e.g. GLP-1 agonists and fertility]
- [Paper or study title] — [Journal/source]
AIPapers, tools, open questions
- [Paper or concept — e.g. agent architectures, tool use]
- [Tool or framework you're experimenting with]
- [Open question you're thinking about]
Health →
Blueprint-influenced optimization
Training, Nutrition, Longevity
This Week
via Oura Ring
89
Sleep
85
Readiness
82
Activity
7h 42m
Total Sleep
52 bpm
Resting HR
48 ms
HRV
-0.1°
Temp Dev
HRV · 7 Day Trend
MonTueWedThuFriSatSunToday
Training Split6 days on, 1 rest
- Sunday — Chest & Triceps
- Monday — Distance Run
- Tuesday — Shoulders & Back
- Wednesday — Sprints
- Thursday — Legs, Glutes & Abs
- Friday — Yoga
- Saturday — Rest
NutritionDaily targets
- 1,500 calories / 140g protein
- Daily 30-minute walk
- 15–20 min metabolic finishers on strength days
PhilosophyThe approach
- Data-driven, Blueprint-influenced approach to longevity
- Biometric monitoring and protocol iteration
- Treating the body like a system — inputs, outputs, feedback loops